Madhurima Purokayastha

VP New Business & Key Accounts

Client Partner – Servicing & Strategy

With 18 years of experience in client partnerships and strategic brand building, Madhurima brings strong employer branding expertise, ensuring every brief is decoded with clarity and translated into actionable plans. She curates the right internal teams, aligns stakeholders, and drives timelines and KPIs , combining  brand insight with operational excellence.

At Pomelo EB, she leads end-to-end employer branding programs—spanning narrative development, campaign planning, and culture-focused communication. She has been instrumental in shaping EB work for PeopleStrong and Ashoka University, helping them build compelling talent narratives and cohesive multi-channel communication.

Madhurima has partnered with leading brands such as Honda, Maruti, Nestlé, PepsiCo, NASSCOM, Hindware, Fortis Healthcare, Apollo Tyres, Lacoste, DLF, and L&T. Her experience across digital storytelling, technology platforms, and integrated campaigns equips her for modern EB needs.

Team Members