Employer
Brand Building
Brand Building
Like any brand proposition, an employer brand needs to be nurtured, built up and integrated into every aspect of employer-employee communication for it to truly translate into pride, ownership and advocacy. In fact, it cannot work in isolation. Corporate Brand, Consumer Brand and Employer Brand need to support each other by remaining connected at the core Purpose, Values and Ideas that constitute the basic DNA of the Company.
Bridging the gaps – of vision to propositions lived everyday
Building the strategy. Creating ambassadors.
To involve everyone. Exemplify the integration.
Profiling leadership. Being an industry voice.
Orkla's distributed teams and fleet staff were unaware of the company's Code of Conduct, leading to inconsistent behavior. The goal was to ensure all employees understood and adhered to unified conduct standards.
Value Oriented Campaigns' to come along, with a deeper connection of values to gets in action.
Identifying gaps in aspirations and expected employee experiences
Evolving an Employer Brand that connected employees to the Corporate Vision and Mission
Mount a charged up internal campaign to onboard the employees to the aggressive vision and inspire them to embrace autonomy.
